FREQUENTLY ASKED QUESTIONS

  • What category does my submission fall under?
    • This is up to your interpretation of what they are submitting.
  • Can I submit the same submission under multiple categories if it applies?
    • Yes, as long it genuinely applies to multiple categories. This will also be up to your interpretation based on what they are submitting.
  • How much is a submission?
    • Entries are free
  • What year did my submission have to launch for it to be eligible for this year’s awards?
    • The brand, product, or collaboration must have bona fide retail distribution between January 2024 and June 2025.
  • As an agent, can I submit on behalf of my client?
    • Yes
  • What do I need to include to ensure a strong submission?
    • This is answered in “How to Enter”. In short, please include a compelling argument explaining your innovation or creativity and reinforce this with retail fasct and figures. Showcase this with at least one image and links to relevant videos.
  • How are the awards judged?
    • The winners are selected by a judging panel of industry experts from around the world, which is identified by Licensing International officials.
  • What do the judges look for in a winning submission?
    • Judges are looking for creativity, innovation and impact.
  • When are the finalists announced?
    • The finalists will be announced by the end of September 2025.