2025 ANZ EXCELLENCE AWARDS
CONGRATULATIONS TO THE WINNERSRETAILER | LICENSORS |LICENSEES| MANUFACTURERS | MARKETERS
CONGRATULATIONS to all the WINNERS for Licensing International’s ANZ Awards
Best Softlines Product The White Lotus Camilla Collection
Best Children’s Brand BBC Studio / Bluey
Best Corporate, Food & Beverage Brand Perfetti Van Melle / Chupa Chups
Best FMCG Product & Promotion Warner Bros. Discovery Batman Uber
Best Hardlines Product Mattel Jurassic World: Rebirth Range
Best Live Experiences & Events Harry Potter: A Forbidden Forest Experience
Best Retail Marketing Campaign Wicked
Best Retailer EB Games & Zing Pop Culture
Best Sports, Fashion, Celebrity & Lifestyle Brand Australian Olympic Committee
Best Teen and Adult Brand Peanuts Worldwide
Rising Star Award Georgina Goodwin
Hall of Fame Paul Cannon
Hall of Fame Alan Schauder
ABOUT THE ANZ EXCELLENCE AWARDS
After a number of years, the Licensing International ANZ Excellence Awards are back—revamped, re-energised, and ready to spotlight the very best in brand licensing across Australia and New Zealand.
These prestigious awards celebrate the innovation, creativity, and commercial success of the ANZ licensing community—from licensors and licensees to retailers, agents, and rising talent. As part of the globally respected Licensing International Awards program, the ANZ edition offers local recognition with international credibility.
Entries will be judged by a diverse panel of international industry leaders, bringing insight, integrity, and sector expertise to the evaluation process.
Submissions and judging will be conducted via our easy-to-use online portal, ensuring accessibility and transparency throughout.
Whether you’re an industry veteran or an emerging player—this is your moment to shine.
WATCH THE VIDEO
THE 2025 FINALISTS PROGRAM
THE FINALISTS
We are thrilled to reveal the finalists for the Licensing ANZ Awards. This year drew an unprecedented number of submissions, well over 120, with exceptional quality across every category. Our international, independent judging panel had their work cut out for them, and the shortlists reflect the strength and diversity of our industry. Hall of Fame honourees Paul Cannon and Alan Schauder will also be celebrated.
Apparel, Accessories & Softlines Finalist
AFL HoMie Knits (AFL/Fanatics)
Wicked x Camilla (Universal/Camilla)
The White Lotus x Camilla Collection (Warner Bros Discovery/Camilla)
Bluey Designworks Apparel (BBC Studios/Designworks)
Rip Curl x Abrand (RipCurl/ ThreeByOne/Asembl)
Madmia Socks (Madmia/Disney/Mattel/ Sanrio/ Hasbro and more)
FMCG and Promotions Finalist
RAM 2500 Yellowstone Edition (Paramount/Haven)
PAW Patrol Breakfast Boxes (Paramount/Haven)
BATMAN x Uber (Warner Bros. Discovery/Uber)
Hello Kitty 50th Anniversary x Gotcha Tea (Sanrio:/Haven)
Minecraft CubeezTM (Microsoft: Mojang/Merchantwise)
The Collagen Co x Violet Crumble Glow Shake & Violet Crumble Collagen Dream (Robern Menz/Asembl)
Hardlines (inc. Publishing and Paper Goods) Finalist
Bluey 3-In-1 Airplane Transforming Playset (BBC Studios/Moose Toys)
Sponge Bob SquarePants 1oz Silver Proof Coloured Coin (Paramount/Haven)
Thomas Kinkade Disney Puzzles Jigsaw Puzzles (Disney/MJM)
Hello Kitty and Friends Toys and Plush (Sanrio/Haven/Headstart)
Mattel Jurassic World: Rebirth Range (Universal/Mattel)
Monopoly 90th Anniversary 3oz Silver Collectible Coin (Hasbro/Merchantwise/NZ Mint)
Live Experiences & Events Finalists
Harry Potter: A Forbidden Forest Experience (Warner Bros Discovery)
LEGO Star Wars: The Exhibition (Disney/Lego)
Imagine the Magic with Westfield – Disney’s Frozen Lightshow (Disney/Westfield)
TMNT 40th Anniversary Exhibition (Nickelodeon/Haven)
Chadstone x Hello Kitty (Sanrio/Haven)
Sesame Street x Bromley: In Your Neighbourhood (Sesame Workshop/Haven)
Best Retail Marketing Campaign for Licensed Products Finalist
Dusk’s Collection: Willy Wonka & The Chocolate Factory x dusk Collection (Warner Bros Discovery)
Bunnings: Bluey at the Hammerbarn Range (BBC Studios/Caprice)
Wicked (Universal)
Coles & Pokemon: Builders loyalty campaign (The Pokémon Company International/Haven)
Peter Alexander’s Collection: Sesame Street Sports (Sesame Workshop/Haven)
A Minecraft Movie Cross-Category Products (Microsoft: Mojang/Merchantwise)
Best Retailer for Licensed Products Finalist
Peter Alexander
EB Games & Zing Pop Culture
Allkinds: Violet Crumble & Chupa Chups (Asembl Brands)
Culture Kings
EB Games
Smiggle
Best Teen and Adult Brand of the Year Finalist
Peanuts (Peanuts Worldwide/WP Brands)
Smiley (IMG)
DC (Warner Bros. Discovery)
Ed Hardy (Iconix International/Designworks)
Dungeons and Dragons (Wizards of the Coast /Hasbro/Merchantwise)
Pokemon (The Pokemon Company International/Haven)
Hello Kitty (Sanrio/Haven)
Children’s Brand of the Year Finalist
Hello Kitty (Sanrio/Haven)
Harry Potter (Warner Bros Discovery)
Bluey (BBC Studios)
Minecraft (Microsoft: Mojang/Merchantwise)
Peppa Pig (Hasbro)
Sonic the Hedgehog (SEGA/Merchantwise)
Sports, Fashion, Celebrity & Lifestyle Brand of the Year Finalists
Frida Kahlo (The Frida Kahlo Corporation/Haven)
UMBRO (Iconix International/Designworks)
NFL (IMG)
Rip Curl (KMD Brands/Asembl)
Australian Olympic Committee (Merchantwise)
Hello Kitty (Sanrio/Haven)
Corporate, Food & Beverage Brand of the Year Finalist
Violet Crumble (Robern Menz)
Bundaberg Rum (Diageo)
Chups Chups (Perfetti Van Melle)
Rising Star Finalists
Georgina Goodwin
Sarah Watkins
Will Marshall
Hall of Fame Honoree
Alan Schauder
Paul Cannon
AWARDS NIGHT
11th November
Crown Casino
6.30 PM TO 10.30 PM
OUR SPONSORS
